BURLINGTON, WA – The Northwest Agriculture Business Center and the Genuine Skagit Valley program are pleased to announce the successful renewal and ongoing protection of the “Genuine Skagit Valley” federal Certification Mark with the United States Patent and Trademark Office (USPTO). Initially granted in 2021, the brand protects and celebrates the origin of the region’s robust agricultural output; the renewal ensures that local producers and agricultural service providers retain exclusive, federally backed rights to showcase the unique terroir of Skagit Valley. 

“The renewal of our federal Certification Mark is a major milestone for our entire agricultural community,” said GSV Director, Blake Van Roekel. “This Mark isn’t just a label – it’s a stamp of origin and excellence. It protects the integrity of our local farmers, boosts our global recognition, and assures consumers that they are supporting authentic, world-class products grown right here in Skagit Valley.” 

Since the Genuine Skagit Valley brand development in 2021, hundreds of thousands of consumers have experienced the brand through the hundreds of agricultural product and service providers in the Skagit Valley. Furthermore, events, including the Skagit Farm to Pint and Tidewater Boil festivals, Farmstand Fresh and dozens of other promotions have expanded the awareness of the farms and foods of the Skagit Valley.

The Skagit Valley is an agricultural powerhouse, producing more than 90 different crops. The region supplies 95% of U.S. table beet seed, 75% of U.S. spinach seed, and 95% of Washington state’s red potatoes, alongside millions of iconic cut flowers and bulbs. With the renewal complete, local agricultural producers and organizations are encouraged to submit or update their annual membership applications to maintain compliance and utilize the Mark on their packaging, signs, websites, and point-of-sale materials. Current membership eligibility requires an annual renewal and an affidavit confirming that the defining ingredients or services are predominately sourced within the valley. 

For more information about how to apply for membership, view the directory of certified growers, or learn about the certification guidelines, please visit genuineskagitvalley.com. 

About Genuine Skagit Valley 

Born out of the Skagit Valley Value-Added Innovation Partnership Zone (IPZ) established by the Washington State Department of Commerce, Genuine Skagit Valley is an agricultural strategy. It began with the development of a unique federal Certification Mark designed to increase global recognition and demand for Skagit Valley’s agricultural products and services. Our brand connects consumers directly with the rich heritage, unique climate, and dedicated producers of one of the world’s most vibrant agricultural communities. Preference for Skagit Valley’s agricultural products and services builds our perceived value and relevance in the minds of residents, regional, national and international fresh food artisans, fresh food purchasers, consumers, food marketers, government agencies and influencers.